Friday, December 27, 2019

The Novel Dracula By Bram Stoker, Is A Horror Story That

The novel Dracula by Bram Stoker, is a horror story that involves a group of male protagonists, Jonathan Harker, a solicitor, Dr. John Seward, an asylum doctor and Dr. Van Helsing, a scientist, who are out to kill The Count as they fear he may bring more tragedy to their homeland. Before all this chaos, it starts off with Jonathan going to Transylvania to help Dracula with some real estate business. On his journey and stay at the castle, he experiences strange and odd things. He soon finds out that he is The Counts prisoner and tries to escape. His escape was successful but his stay at the castle made him go crazy and he now suffers from a brain fever. Lucy, Mina’s friend, and Mina, Jonathan’s wife, are prisoners of The Count as well but†¦show more content†¦It’s a big puzzle, but Mina doesn’t seem to mind, especially after she took up countless hours working on these journals as Jonathan writes, â€Å"Somehow, it was a dread to me that [Mina] wa s in this fearful business at all; but now that her work is done, and that it is due to her energy and brains and foresight that the whole story is put together in such a way that every point tells†¦Ã¢â‚¬  (218). His wife contributing in these dangerous activities worry him as he feels that her life can be in vital danger in these certain situations. Jonathan feels that as her husband he should keep her safe at all times. Without Minas help with organizing the journal entries and letters, their journey would be unsuccessful. She also helps them get a sense on how everything leads up to the events that are happening at the moment with Dracula. She even has a small connection to The Count after one night in Dr. John Seward’s work place, when she was forced to suck his blood. This connection to The Count is accessed by Van Helsing hypnotizing her. Under this trance, she can hear whatever The Count hears and with this small connection to him, she can tell the rest of the m en what The Count is up to. Mina contributes tremendously and for this she breaks away from being this stereotypical woman. Moreover, gender roles also have a significant part in the story. Men at the time were considered the dominant species, while women, on the other hand, were supposed to stay at home andShow MoreRelatedA Comparison Of Dracula And Dracula1429 Words   |  6 PagesDracula is the infamous vampire that readers were ï ¬ rst introduced to by Irish author Bram Stoker in 1897 when they read his novel Dracula (Stoker). The author conveys the story of Count Dracula, a mysterious being that is half man, half vampire that sucks blood from the neck of his victims to stay alive (Stoker). This novel is an outstanding masterpiece of work, which is why it has been a prototype for various movie releases over the decades, such as Nosferatu, Horror of Dracula, Dracula A Love StoryRead MoreFilm Review : Dracula By Bram Stoker Essay1743 Words   |  7 PagesWhenever a novel is published there usually is a movie to follow, but one may wonder why they are so different. Some believe filmmakers change the comparison due to having to shortening the novel into movie. Trying to keep the film watchers engaged, there are many ways to change a novel into a completely different story, whether it has to do with changing the roles of the main characters, scenes, theme, time period, or even the overall story. After reading the gothic novel Dracula written by Bram StokerRead MoreAbraham Stoker and Theater1231 Words   |  5 PagesAbraham (Bram) Stoker began his life bedridden, weak, and helpless. Stoker, third of seven children, was born in Clontarf, a suburb of Dublin, on November 8, 1847 (Whitelaw 9). His parents were Abraham Stoker, from Dublin, and Charlotte Mathilda Blake Thornley, who was raised in County Sligo (â€Å"Bram Stoker†). He spent most of his early childhood laying in bed, watching his brothers and sisters play outside through a dusty old window. â€Å"As a child, he wondered if he would get sicker--if he would endRead MoreGothic Motifs Of Bram Stoker s Dracula1165 Wo rds   |  5 PagesThe novel Dracula is a very popular book that was written in the form of Gothic Literature. This novel was written by Bram Stoker in the Victorian Age. A large portion of this piece of writing deals with many famous Gothic motifs. Gothic Literature combines the usual Gothic horror with fiction and Romanticism (Wikipedia). A motif is a distinctive symbol or dominant idea used in literature. So therefore, a Gothic motif is a literary symbol that usually combines fiction with either horror or romanceRead MoreAbraham Bram Stoker: A Brief Biography705 Words   |  3 PagesAbraham Bram Stoker, born in Dublin on November 8, 1847, was an Irish novelist, theatre critic and short story writer. As a child, Stoker was often ill and he spent most of his time in bed. His mother, who was as a charity worker and a writer, told him horror stories that, most likely, had influenced his later writings. The ones he found most interesting were the stories about the cholera epidemic i n 1832, which killed thousands of people in Europe and North America. In 1864, Stoker enrolled at theRead MoreDraculas Book Report Essays1276 Words   |  6 PagesBram Stoker Bram Stoker (1847-1912) is best known as the author of Dracula. Abraham Stoker was born in Clontarf, Ireland in 1847. He was a sickly child, bedridden for much of his boyhood. As a student at Trinity College, however, he excelled in athletics as well as academics, and graduated with honors in mathematics in 1870. He worked for ten years in the Irish Civil Service, and during this time contributed drama criticism to the Dublin Mail. Despite an active personal and professional life,Read MoreEssay about Bram Stoker1449 Words   |  6 PagesBram Stoker Bram Stoker unleashed his horrific creation on an unsuspecting world over one hundred years ago. One could hardly imagine that his creature of the night would delight and inhabit the nightmares of every generation between his and ours. Count Dracula has become an icon of evil, and is perhaps the most widely recognized bogeyman in all of world literature. To date, there have been over one hundred films made about Dracula or other assorted vampires, not to mention countless novelsRead MoreComparison Of Count Dracula In Bram Stokers Dracula And Dracula1449 Words   |  6 PagesDracula is the infamous vampire, that readers were ï ¬ rst introduced to by Irish author Bram Stoker in 1897 when they read his novel Dracula (Stoker). The author conveys the story of Count Dracula, a mysterious being that is half man, half vampire that sucks blood from the neck of his victims to stay alive (Stoker). This novel is an outstanding masterpiece of work, which is why it has been a prototype for var ious movie releases over the decades, such as Nosferatu, Horror of Dracula, Dracula A LoveRead More Foreshadowing, Mood, Mythical Parallels, and Narrative Elements in Dracula1433 Words   |  6 PagesNarrative Elements in Dracula      Ã‚  Ã‚  Ã‚  In the novel Dracula, by Bram Stoker, there is much evidence of foreshadowing and parallels to other myths.   Dracula was not the first story featuring a vampire myth, nor was it the last.   Some would even argue that it was not the best.   However, it was the most original, using foreshadowing and mood to create horrific imagery, mythical parallels to draw upon a source of superstition, and original narrative elements that make this story unique.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Read MoreDracula, By Bram Stoker1291 Words   |  6 Pages ​Bram Stoker, author of Dracula, not only creates the early depiction of vampire stories; but writes more to contradict the age old beliefs of women and their role in society. Dracula is more that just a vampire story. There is a deeper level to this. A level in which it can incite change in the way one percieves women. There is a noition that all women were to be the same but Dracula refutes that. Vampire sexuality, as represented in Bram Stoker s Dracula, reveals itself as both a phenomenon that

Thursday, December 19, 2019

Educational Psychology Personal Statement - 896 Words

When I declared a psychology major during the second year of my undergraduate career, my objective was to attend medical school and eventually become a psychiatrist. I enjoyed the psychology classes in which I was enrolled and found them to compliment the premed curriculum I also wanted to study. I reasoned that a major in psychology would provide insight that could later be useful in my planned studies of psychiatry. Although I decided against going to medical school, psychology remained the primary area of focus of my studies with the ultimate career goal of becoming a clinical psychologist. While my long term professional plans include achieving a PhD and becoming a clinical psychologist. Pursuing a masters degree in†¦show more content†¦After discussing these thoughts with my father it also became obvious that educators are not to be blamed for the students who are left lacking with gaps in their knowledge. 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Personal Philosophy of Learning My personal belief is that every single child has the potential to be great and a solid contributor to the community. My philosophy on learning is that it’s constant and always

Tuesday, December 10, 2019

Operation Management Restocking of Shelves

Question: Discuss about the Operation Management for Restocking of Shelves. Answer: Introduction: The first change that Wall-mart can bring is to improve the look of their store is to lower their shelf size in the entrance and reduce tidiness in the store by cutting down on the number of products. Customer complaint that the restocking of shelves is not fast enough and it lacks cleanliness and tidiness. As a result, the store design and the layout have to compromise with the customer convenience. Additionally, the customer also feels that the in-house layout is not well-maintained and representative enough to attract the customer. Taken for instance, in apparel section, there is no fashion message and it is not well assorted by style, size, or color due to less space. Thus, stocking of huge products in the inventory and use fewer racks in the physical stores will be an improvement in the appearance of the warehouse. All the stock items can be displayed digitally and on being requested it can be brought to the customer from the inventory. It is evident that from the first change, it will wipe out significant revenue and thus it is important to increase the product n a different way so that more products can be served to the customer. Thus, formulating more inventory space for storing all kind of the goods will be a move for improvement. Moreover, many experts argued that Wal-Mart need to improve traffic-driving side businesses for care clinic, financial services and gas facilities by designing their layout and address their concern towards the traffic pattern and site plans. The primary reason these experts provides is that recently opened stores are not quite as good as prior ones." Taken for instance, in the US, the new Wal-Mart-store in Creekside Park faces difficulty with their auto center that faces the Timber Creek Elementary School. So, a step for improvement is the collaboration with the coalitions and Creekside Park residents. Justification for improvement in layout The justification regarding with the first change is that Wal-Mart sells different sizes of the same brand and they can limit the size of the same products to two to three. This will reduce the tidiness and enhances the cleanliness of the store. In addition to that, by lowering the size of the shelves at the entrance or checkout points will be beneficial as it can provide shoppers to see the whole store when they come for shopping and can navigate their destination easily. In addition to that, the implementation of digital shopping option in the physical store of Wal-Mart will allow the users to room to play and can navigate easily to their destination on the digital menu boards (See Appendix, Figure 1). These menus can also perform as an entertainment source like watching TV and see how their cars are being served outside. The justification regarding the second improvement is that effective collaboration ensures the support of the alliance and other construction in the neighborhood and affects fewer natural resource. The collaboration of the unified community finds solutions that mitigate risks caused by the construction of the new inventory of the physical store. Reference List Ahire, Sanjay L., Manoj K. Malhotra, and John B. Jensen. "Carton-Mix Optimization for Walmart. com Distribution Centers."Interfaces45.4 (2015): 341-357. Karrholm, Mattias.Retailising space: architecture, retail and the territorialisation of public space. Routledge, 2016. Peters, Anicia Nicola. "Influence of video food ads in digital menu boards and healthy eating decisions." (2014). Roberts, Bryan, and Natalie Berg.Walmart: Key Insights and Practical Lessons from the World's Largest Retailer. Kogan Page Publishers, 2012.

Tuesday, December 3, 2019

Johnson Johnson SWOT Analysis

Introduction Johnson Johnson is an American company manufacturing pharmaceuticals, medical devices, and consumer packaged goods worldwide. It was founded in New Brunswick, New Jersey, in 1886; its headquarters are still there though it has subsidiary companies all over the globe. The company name is synonymous with its baby care products though it has wide range of products not only pharmaceutical but also in the allied segments of diagnostic devices and surgery.Advertising We will write a custom critical writing sample on Johnson Johnson SWOT Analysis specifically for you for only $16.05 $11/page Learn More Their well-known OTC products are Tylenol, Motrin, Johnson’s baby oil, visine, Bengay, Neutrogenga skin care products and Band-Aid bandages (MBA Lectures, 2010). After starting in 1896, the company expanded first to Canada in 1919 and later to Britain in 1924. Its public launch was in 1944 listing with the New York Stock Exchange. Its strate gic acquisition started with Neutrogena in 1994 and Depuy in 1998. During the period from 1989 to 1999, the company had 45 acquisitions to its credit. Johnson Johnson began to help doctors and nurses to use sterile sutures, dressings and bandages in the treatment of wounds. This fuelled further innovative ideas to be introduced from time to time ever since. (Marketing Teacher.com, n.d). Keeping its responsibility towards environment, the company formulated in its vision statement that it should use the resources that are environmental friendly. Its major products of traditional production are Band-Aids, Listerine and Baby Lotion. As part of its healthy planet program, it sets up new long term goals every five years Their long term goals include direct purchase of low cost hydro and wind power, and acquiring on-site solar power and land fill gas. It is also maintaining the largest fleet of hybrid vehicles throughout the world (Boone and Kurtz, 2011). The Company is still remembered for its response to people who died of cyanide poisoning of its Tylenol capsules as sabotage. The quick withdrawal of Tylenol from the market alone cost the company half a billion dollars as moving cost. Ethical practices of the company are proving to be its competitive advantage (Williams, 2011). Strengths Workforce of 118,000 employees. Presence in 60 countries. More than 250 operating companies. The 8th largest pharmaceutical business and the 6th largest biotech business in the world. Recognized by the United Nations as the Humanitarian of the year for 2011 for the work of philanthropy touching lives of billions of people’s basic health care. Reported strong progress in the first of five year pledge to help save and improve lives of 120 million women and children in developing countries as part of the United Nations Millennium Development Goals. Increasing sales of $ 61.1 bn in 2007, $ 63.7 bn in 2008, $ 61.9 bn in 2009, $ 61.6 bn in 2010 and $ 65 bn in 2011. Increased di vidends paid per share $ 1.620 (2007), $ 1.795 (2008), $ 1.930 (2009), $ 2.110 (2010) and $ 2.250 (2011). Development of new treatment for prostate cancer. 125 years of experience. A number of new innovative products to meet the unmet health care needs across the world. Strong product portfolios in immunology, oncology, surgical devices and emerging markets. Scientific innovation. Well positioned to grow and increase market leadership. Delivering sustainable growth for shareholders. Business restructured to manage cost structure, simplify business operations. Nine major approvals for new pharmaceutical products in the U.S. obtained as a result of continued research and development for the last five years incurring over $ 37 billion. The new products include STELERA and SIMPONI in immunology, PREZISTA, INTELENCE in HIV, ZYTIGA in oncology, XARELTO in cardiovascular disease segments. R D efforts in the segment of Medical Devices and Diagnostics (MD D) and consumer platforms, such as contact lenses, electrophysiology, advanced energy, biosurgicals, oral care, and skin care. These amount to $ 7.5 billion. New technologies for replenishment of certain segments. E.g., Fibrin Pad, canaglifozin and bapineuzumab are produced for treatment of hemostasis, diabetes, and Alzheimer’s disease respectively. Sizeable amount of capital reserves returned by of refund of shares and payment of retained dividends that further strengthened financial parameters. Pfizer Consumer Healthcare and Beijing Dabao Cosmetics Company Ltd in the Consumer business segment acquisitioned as part of company’s long term strategy. These were company’s strategic alliances to improve its market and competitive advantage. Crucell N.V. and Elan Corporation Plc were introduced in pharmaceutical business segment, pending acquisition of Synthes, Inc were applied in MDD business. Ingenuity, resiliency, tenacity, integrity and compassion shown by the people of Johnson Johnson during th e period of industry and global changes. Growth in adjusted earnings for the 28th consecutive year. It amounted to $ 13.9 billion, and adjusted earnings per share were $ 5. Worldwide sales of $ 65.0 billion reflecting an increase of 5.6 % from previous year. Development of â€Å"telaprevir† in partnership with Vertex Pharmaceuticals, which was approved in 2011 and set to meet the needs of treatment of hepatitis C affecting 170 million people all over the world. It is already in the market under the brand name IN CIVO in Europe. Making alliance with Bayer Healthcare. Due to that, drug by name XARELTO was introduced by the company in 2011. It is for the cure of complications arising out knee or hip replacement procedures. This medecine can also be administered to avoid stroke and systemic embolism in people suffering from nonvalvular atrial fibrillation. Broad based business and expertise. These allowed to create devices like blood glucose monitors, insulin pumps, and develop n ew drugs like canagliflozin. Nutritional products, such as SPLENDA sweeteners, brought out through Consumer Wellness and Prevention business. 70 % of sales. This rate is attributed to two products having No. 1 and No.2 global market share positions. 25 % of sales from the new products launched in the last five years. Maintained AAA credit rating. Paid increased dividend to shareholders for the 49th consecutive year. Generated a free cash flow of about $ 11.4 billion. Exceeded Standard Poor‘s 500 and Dow Jones Industrial Average in respect of one year shareholder return at nearly 10 percent. The above comparison has been maintained over a long period.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company remains an investment choice for several decades (Johnson Johnson 2011). Johnson and Johnson was the first to introduce a sterilizing technique for catgut sutures. It was the company’s first major product. In the U.S., the company is able to keep their price increase in tune with Consumer Price Index (CPI). It is able to prevail upon the governments for differential pricing of its products so as to make its goods reach different segments of population. Thus, the company has agreement with the U.K. in respect of its product VELCADE meant for the treatment of multiple myelama. Another agreement was made with France for RISPERDAL and CONSTA for treatment of schizophrenia. Various companies and governments have also entered into agreements with the company for various risk sharing arrangements (Marketing Teacher.com, n.d). The company is able to offer discount for their baby care products and contact lens. Its promotional campaign â€Å"Beauty for all Ages† has been quite popular at Wallgreens. The company is involved in helping manage many cases, such as healthy life styles. There were a lot of programs to promote a healthy living, such as the campaign for Nursing’s future, Having a Baby Changes Things and Because We Care We Act. Its decentralized management approach gives its employees an entrepreneurial feel of the belief that they succeed to meet the customer needs and provide them with solutions (Marketing Teacher.com, n.d). Weaknesses Uncertain macroeconomic conditions; Patent expiration in two years for two of the company’s major drugs, Risperdal and Topmax which gained $ 6 billion in sales; Severe economic conditions that restrict consumer spending; Quality issues related to over-the-counter products at McNeil Consumer Healthcare; Recall of the DePuy ASR Hip system. As on January 1, 2012, the company is facing numerous product liability cases. Damages claimed are substantial although company’s warnings and instructions were adequate enough to counter such claims.Advertising We will write a custom critical writing sample on Johnson Johnson SWOT Analysis specifically for you for only $16.05 $11/page Learn More Yet it is difficult to predict the litigation outcomes. Approximately, there are 3,800 claimants for injuries due to LEVAQUIN, 4,700 in respect of ASRâ„ ¢ XL Acetabular System and DePuy ASRâ„ ¢ Hip Resurfacing System, 860 for PINNACLE, 420 for RISPERDAL, 480 for pelvic meshes, 95 for CYPHER stent and 60 for DURAGESIC. Johnson Johnson’s subsidiaries are facing intellectual property lawsuits in respect of Medical Devices and Diagnostics. In 2004, Tyco Healthcare Group LP (Tyco) and the U.S. Surgical Corporation sued Ethicon Endo-Surgery, Inc for infringement of four of TYCO patents by the company’s product EES’s HRAMONIC Scalpel in the U.S. District Court of Connecticut. Although the case was dismissed on the ground that TYCO did not own the patents, and the dismissal without prejudice also was affirmed in appeal, TYCO has filed complaint of similar infringements in the same court for monetary dama ges and injunctive relief in 2010. The case is expected to be heard in May 2012. Cordis Corporation filed lawsuits in New Jersey and Delaware courts against Guidant Corporation, Abbott Laboratories, Boston Scientific Corporation, Meditronic Ave in 2006 complaining that company’s Xience V (Abbott), Promus (Boston Scientific) and Endeavor (Meditronic) infringed several of their Cordis’s Wright/Falotico patents. Courts found the claims invalid, and they were also affirmed in appeals in one of the cases for lack of written description and written enablement. In 2007, Bruce Saffran sued for patent infringement against Johnson Johnson and Cordis in Texas court for infringement of the US Patent No. 5,653, 760. Court found in 2011 that Cordis infringed a patent issued to Saffran who was awarded with $ 482 million. Cordis was also ordered to pay $ 111 in addition in 2011 as pre-judgment interest. Cordis appealed, and the company has not made any accrual in this regard since it believes that there is no unfavorable outcome. In 2007, Rosche diagnostics filed lawsuit for patent infringement against Life Scan Inc. in Delaware Court for the reason that LifeScan’s blood glucose monitoring system infringed two of its patents related to the sue of microelectrode sensors. Lifescan obtained a favorable judgment. On appeal by Roche, appeal court has remanded the case for hearing on new findings. In 2008, Cordis filed lawsuit against Guidant, Abbott, Boston Scientific andMedtronic alleging that the Xience Vâ„ ¢ (Abbott), Promusâ„ ¢ (Boston Scientific) and Endeavor ® (Medtronic) infringed their Wyeth (now Pfizer) Morris patents. In January 2012, court summed up in the favour the defendants for lack of enablement and failure to describe the full scope of the invention sufficiently. Cordis is likely to appeal.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Similar lawsuits were brought by Rembrandt Vision Technologies L.P. in 2009. Howmedica Osteonics Corp and Styker Ireland Ltd filed lawsuits for patent infringements in Texas and New Jersey Courts respectively in 2011. Trials are pending. Company’s subsidiaries have instituted lawsuits in respect of pharmaceutical patent infringements starting from 2007 till date. Similarly lawsuits are also pending against the company’s subsidiaries (Johnson Johnson 2011). Opportunities Ageing of the world population contributes to more spending on health care costs. International presence and outward growth help the company avail of the opportunities for additional business emerging from global health care reforms. Cancers, mental health disorders, diabetes, heart disease, stroke, rheumatoid arthritis, and HIV present opportunities in the unmet medical needs. These give chances to control the market where the company has presence and can make investments to gain leadership. Health c are reforms evolving around the world requiring more cost effective health care solutions by the government payers and regulators present opportunities to make investments in personalized medicine, companion diagnostics in the fields of oncology and anti-psychotics. There are also new opportunities through acquisitions for new technologies, such as the product REVIVE SE device which saved the life of Mrs. Wecker through full recovery from her stroke. Similarly, company’s oncologist Bill Hait was saved from the use of newly introduced blood clot retrieval and removal device. Fibrin pad was developed through collaboration with Israel based Omrix Pharmaceuticals Ltd in the treatment of surgical bleeding. Sustained regulatory environment with a view of saving lives, mitigating patients’ sufferings, and addressing unmet medical needs allows to make innovations. Company supports strong regulatory presence since it ensures patient safety, and fast approvals of lifesaving medi cines (Johnson Johnson 2011). Threats Slowdown in economic growth, fluctuations in financial markets, increased unemployment and pressure on heath care costs have a negative impact on health care spending (Johnson Johnson 2011). There is regulatory high-handedness. Its global competitors are able to offer substitute products at lesser prices. Established pharmaceutical products with brand selling face major threats from generic manufacturers from local markets. Bio-technology may wipe out pharmaceutical technology in future. There exist regulatory pressures of different kinds in different countries (MBA Lectures 2010). Strengths Even before the advent of the 20th century, Johnson Johnson became an enterprise with international presence. It is credited with customer satisfaction and robust R D facilities. Large scale operations have helped the company minimize expenditure and become more competitive. Brand image, brand loyalty, and long standing customers are the plus points for the company. It commands world wide presence with as many as 250 subsidiary companies operating in about 57 companies. The company’s products are represented in 175 countries as in 2008, and its annual sales revenue for the year ended in 2011 is $ 65,030 millions. The company has been able to differentiate from its competitors. With vast diversification in pharmaceuticals, medical devices, and consumer packaged goods, the company enjoys the competitive advantage over the others. Johnson Johnson has more than 29,925 internet domains associated with Internet and technology organizations having web presence (MBA Lectures, 2010). Strategic acquisitions mean that its stable financial position has enabled Johnson Johnson to make timely acquisitions utilizing its cash reserves. Its triple –A credit rating indicates its ability to seize opportunities by remaining free from financial debt burden. Product diversification has enabled the company to avoid dependence on any p articular market segment or product portfolio. Its long range plans of diversification are set to be completed by 2014. Positive revenue growth projections include that the new products launched will more than compensate its decline in revenues from prescription pharmaceutical market, and an increase of 1.8 % in 2008-14 is sure to be achieved (Marketing Teacher.com, n.d). Weaknesses On April 30, 2010, Johnson Johnson’s subsidiary company had to recall 43 kinds of OTC medicines that include Benadr, Tylenol Plus, Tylenol and Zyrtec. In 2010, Johnson Johnson was sued by the U.S. government unethical distribution of drugs to dementia patients through Omnicare. Several of its products are outdated due to patents or copy rights expiry. The company incurs heavily on expenditures related to information gathering having no value added output or input. Due to its copyright expirations, the company is facing lot of pressure to reduce its prices. Company is largely dependant on reven ues from Risperdal and CNS (MBA Lectures 2010). Its new products recently launched are subject to uncertainties of market forces and regulatory overview. Reliance on small molecule drugs, which are subject to competition from generics market, puts the company at a disadvantage (Marketing Teacher.com, n.d). Opportunities The company’s acquisition of Pfizer will add to its growth substantially. Johnson Johnson enjoys competitive edge to enhance its market capture by way of innovative products and sustained product development. The company has been leveraging its international presence with the strategies of joint ventures and acquisitions. It’s foray into diagnostics and medical devices markets helps promote the growth of its markets. Growth in the economy round the corner promises increased customer spending which will in turn reflect in company’s enhanced sales revenues. The company has the unique synergistic advantage in maximizing its revenues through acqui sitions of diverse range of companies (MBA Lectures 2010) Cross selling opportunities abound due to its strategic acquisitions and strategic positioning. The disease life cycle presents unlimited growth opportunities in the segments of Cardiovascular, oncology, diabetes and I I therapy. Market for biological products has a huge potential not only to compensate its loss of market due to patents expiry on molecules. A biological major has already joined hands with the company in 2009 to develop and commercially exploit the items, such as therapeutic proteins Procrit, Natrcor, and monoclonal antibodies, such as Remicade, Reopro, Simponi, and Stelara. These provide the company with the intellectual property rights opportunities so as to strengthen its discovery rights (Marketing Teacher.com, n.d.; Johnson Johnson SWOT Analysis, n.d.). Threats There is a regulatory high-handedness. Its global competitors are able to offer substitute products at lesser prices. Established pharmaceutic al products with brand selling face major threats from generic manufacturers to local markets. Bio-technology may wipe out pharmaceutical technology in the future. There exist regulatory pressures of different kinds in different countries (MBA Lectures 2010). References Boone, L. E. Kurtz, D. L., (2011). Contemporary Business, USA: John Wiley Sons. Johnson Johnson, (2011). Annual Report. Web. Johnson Johnson SWOT Analysis. Web. MBA Lectures, (2010).  SWOT Analysis of Johnson Johnson. Web. SWOT Analysis of Johnson Johnson. Web. Williams, C., (2011). Management . Ohio, USA: Cengage Learning. This critical writing on Johnson Johnson SWOT Analysis was written and submitted by user Ibrahim V. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.